The Dutch gambling regulator Kansspelautoriteit has initiated proceedings against operator TonyBet for alleged advertising violations in the Netherlands. Authorities identified the issue after reviewing World Cup promotional materials featuring animated figures resembling professional footballers.
Advertising Compliance Review
The Netherlands maintains a prohibition on gambling advertisements that utilize role models or celebrity endorsements. TonyBet’s recent campaign employed stylized characters designed to mirror the appearance of established athletes. The KSA determined that these visual representations fall under the restricted category of role model usage. The regulator’s assessment follows a period of increased supervision over promotional content across the Dutch market.The Dutch advertising ban on gambling role models remains in effect to limit targeted marketing practices. The KSA continues to monitor operator compliance with national promotion standards, ensuring that campaign imagery adheres to established regulatory guidelines.